The topic that has been repeated for the past two years is that ‘Covid-19 pandemic has forced events to move virtually.’ As a result, virtual events become the norm during this time period. …

‘Back to the normal’ is now the major concern around the world. However, it seems unlikely that our life will return to normalcy of pre-pandemic conditions in the next few years. …

In Malaysia, you’ve definitely heard of the Baba Nyonya culture, the very unique culture in Melaka, as a result of mixed marriages between Chinese immigrants and Malayan locals. While in the event industry, we have a unique mixed combination of live and virtual events, and we called it the Hybrid…

Talking about financing, we are not experts. Talking about setting a hook to the heart of the investor, we do exceptionally well. Just because they are not your investors now doesn’t mean they are not in the future. …

Since 2019, the coronavirus has raged and broken out. Since then, different issues happened and have continued to expand. Fortunately, humans continue to strengthen themselves to cater to various problems. Just like the event planners, they started to implement “a new trend of “event tools”” with “technology to live events”…

“To be or not to be, that is the question.” You’ve likely heard this quote before, that’s the phrase from William Shakespeare. Well, in the event industry, we have a similar line: “To go, or not to go, that is not the question.” In the past two years, virtual events…

“We have no choice, but to cancel the year-end party this year…” “What? Again?” The Malaysian government had announced that the official government and private events, including launches, workshops, and exhibitions are allowed in Phase Two and Phase Three states. …

A webinar is one of the most effective forms to reach broader prospects and build brand authority. Indeed, the successful webinar promotes company business. “83% of marketers find webinars effective even though only 41% of them participate or attend them. That is why 83% say that they plan on starting…

Virtual Events are not new now after the COVID-19 crisis. The technologies available today have moved on and put on many options for the world to connect and interact, with social distancing. Significantly, the industries are well adapting the virtual world. …